Best Practices for Hyper Casual Game publishers

Welcome to the MonetizeGo blog! Today, we’re going to be discussing best practices for hyper casual game publishers looking to maximize their ad revenue.

Hyper casual games are known for their simple mechanics and easy-to-pick-up-and-play nature, making them incredibly popular among mobile users. However, monetizing these types of games can be a bit trickier compared to other genres. That’s where MonetizeGo comes in – as a specialized ad monetization agency that focuses on web publishing, we have a wealth of knowledge and experience in helping game publishers monetize their hyper casual titles.

What are the best practices?  

Here are a few best practices that we recommend for hyper casual game publishers looking to maximize their ad revenue:

Implement rewarded video ads

Rewarded video ads are a great way to monetize hyper casual games. These ads allow players to watch a video ad in exchange for in-game currency or other rewards. This type of ad format is incredibly popular among mobile users, and can be an effective way to monetize your game without disrupting the player’s experience. Since these types of mobile ads cannot be skipped if the user wishes to collect their prize, they can be very useful in hyper-casual games, benefiting both the app developer and the advertiser. 

Use ad placements that don’t break immersion  

Hyper casual games are designed to be simple and easy-to-play, and it’s important to keep that in mind when placing ads in your game. Make sure that ads are placed in areas of the game that don’t disrupt the player’s experience or break immersion. For example, placing an ad between levels or at natural pauses in gameplay can be a great way to monetize your game without disrupting the player’s experience.

Optimize ad frequency

Another important consideration is ad frequency – the number of ads that are shown to players over a given period of time. If the frequency is too high, players may become annoyed and stop playing your game. On the other hand, if the frequency is too low, you may not generate enough revenue. To strike the right balance, it’s important to use ad mediation platforms that allow you to control and optimize ad frequency.

Test different ad formats  

Hyper casual games can be monetized using a variety of ad formats, including interstitials, banner ads, and rewarded videos. To maximize your ad revenue, it’s important to test different ad formats and see which ones work best for your game.

Be transparent with your users

As a publisher, it’s important to build trust with your users. Be transparent about the fact that you are showing ads to monetize your game, and give users the option to watch an ad in exchange for in-game currency or other rewards.

Hyper casual games can be a great way to monetize your game, but it’s important to be strategic about the way you implement ads. By following the best practices outlined above, you can maximize your ad revenue and create a positive user experience for your players.

That’s it for today’s blog post. We hope you found this information helpful! MonetizeGo is always here to help, whether you’re a small indie game developer or a large publishing company. We are the industry thought leader and we are here to help you and add value to your business. Thank you for your interest in MonetizeGo and we look forward to helping you achieve your monetization goals.